Mark Twain reputedly said, "There ain't no such thing as a free lunch." Well with all due respect to Mr. Clemens, he's wrong, at least in this case.
Over the years Fund Raising Strategies has published a number of essays or articles on the effective use of direct mail fund raising, now available free. You can simply download them for yourself or, if you'll write to us, we'll send you printed copies. You'll find them helpful, even if your organization is not a candidate for using a professional direct mail fund raising counsel. They'll help you avoid common mistakes. However, if you are looking for a professional firm, then these publications will answer some of your questions and prepare your organization for the next steps.